An application of the Rhythmeering Simulations factor can be seen in IBM’s effort to improve efficiency through Business Process Management(BPM). IBM is deploying a game to help employess learn BPM:

“To get business and IT people (to understand BPM), you need to look at a simulator or game. It’s the way people learn today–it has to be visual and they want to have fun. And the businesspeople said they like to compete,” Carter said.

IBM simulates business software in 3D game

This game doesn’t appear to be deeply integrated with their BPM offering but that’s clearly the direction we’re heading in.  Csven Johnson provides a glimpse of the possibilities

Imagine if IBM were to show a demo dealing with the process for developing a real, manufacturable product, and then at the end, the player could fab the product at home… or maybe at their local Kinko’s.

Take it a step further and have participants send their real, assembled prototypes in for judging and use either the virtual or the real model (or both) to generate marketing materials (e.g. machinima commercials). The whole package could then be evaluated and maybe the winner has a real product developed from their concept.

… There are so many possibilities almost within reach that when it hits, it’ll be as different to what we know today as cell phones were unthinkable to people in the 70’s.

reBang: Innov8 IBM’s Business Game

This entry was posted on Wednesday, May 23rd, 2007 at 6:21 am and is filed under Innovation, News, Simulations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.